Piar Consulting

“It’s PR that needs to be creative. It’s PR that needs to be new and different.
It’s PR that needs to be original. The best way to establish a brand is to create a new category,
and creating a new category requires creative thinking of the highest order.”
– Al & Laura Ries

"PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing
and always interesting landscape." – Ronn Torossian

"An image is not simply a trademark, a design, a slogan or an easily remembered picture.
It is a studiously crafted personality profile of an individual, institution,
corporation, product or service." – Daniel Boorstin
“Publicity, publicity, publicity is the greatest moral factor and force in our public life.”
– Joseph Pulitzer

“It takes 20 years to build a reputation and five minutes to ruin it.
If you think about that, you'll do things differently.” – Warren Buffet

“There is only one thing in the world worse than being talked about,
and that is not being talked about." – Oscar Wilde
“Many a small thing has been made large by the right kind of publicity.”
– Mark Twain

“Public relations are a a key component of any operation in this day
of instant communications and rightly inquisitive citizens.” – Alvin Adams

"Publicity is a great purifier because it sets in action the forces of public opinion,
and in this country public opinion controls the courses of the nation.” – Charles Evans Hughes
“People do not buy goods and services. They buy relations, stories and magic.”
– Seth Godin

“Advertising is saying you’re good.
PR is getting someone else to say you’re good.” – Jean-Louis Gassee

“Next to doing the right thing, the most important thing is
to let people know you are doing the right thing.” – John D. Rockefeller

OUR RECENT WORKS

UNIQLO Introduces the Sport Utility Wear Category
PermataBank Launches PermataKPR iB Wise: The First Shariah Mortgage with Easy Installment Feature in Indonesia "Lighter Installments"
PermataBank Syariah Introducing New Synergy With Persib Bandung
Truedan, the First Boba Outlet to Serve Korean Style Sandwich in Indonesia
POCARI SWEAT, Official Isotonic Drink SEA Games 2019
Pocari Sweat Bintang SMA is Ready to Fulfil the Big Dream of the Youth of Indonesia
The Launching of Mademoiselle Rochas Perfume
WOWTEG: The First Modern 'Warteg' with Hygienic Food and an opportunity to a best investment.
Solo was chosen as the second city besides Bandung For Pocari Sweat Run 2020

OUR SERVICES

HOLISTIC PR STRATEGY

We provide the A to Z of PR Campaign, retainer service based and/or ad-hoc (one time) project for a brand or corporation.

CRISIS MANAGEMENT

We are experienced in handling several crisis previously, thus we are able to provide client with a communication plan, crisis handbook and monitor the result in 24 hours.

DIGITAL PR STRATEGY

We designed digital communications plan that can put brand in the conversation, not merely replacing the conventional channels with online or digital medium. We maximizing the benefits of in time/reciprocal conversation with target audience in order to create buzz or maintaining the hype.

NEWS MONITORING, ANALYST & SOCIAL LISTENING

Our experienced Media Analysts are able to give clients and in-depth report of trend, market update, regulations update, marketing outlook and competitor analyst. Our report can be tailor made to meet the client needs.

STRATEGIC VISUAL IMAGE

Visual is everything to the brand image, so we can provide clients with brand image plan for their marketing tools such as : company profile, brochures, video profile, creative project documentations, etc.

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