from left to right (Ibu Maria Veronika Simanjuntak – Luxasia Indonesia’s Business Unit Manager, Mr. Frederic Chapel – Asia Pacific Regional Manager Interparfums Asia-Pacific, Ms. Delphine Rethoret – French Stylist Expert, Mba Pauline Tanuwijaya – Brand Manager Luxasia Indonesia).
Jakarta, November 14th 2019
Mademoiselle Rochas is back and more playful than ever before. Who is Mademoiselle Rochas? A bubbly young Parisian, active and cheerful, fresh and “typically French.” Inspired by two beautiful fragrances, Femme and Madame, Mademoiselle Rochas has her own personality. She retains their French elegance but is also able to make her own choices, totally living in the present. The eau de parfum introduced the indispensable “Frenchic” – the typically Parisian elegance that characterises Mademoiselle Rochas.
Marcel Rochas created his fashion house back in 1925, at the age of 23. Whether it was tennis or black and white sheath dresses, Chantilly lace bodices or outfits with broad shoulders and narrow hips, women soon snapped up his Parisian creations, both feminine and incredibly modern. In 1943, to pay tribute to his third wife — and new muse — Hélène, he asked master perfumer Edmond Roudnitska to compose a fragrance of absolute femininity: the floral-chypre Femme. After the death of Marcel Rochas in 1955, Hélène teamed up with Guy Robert to create Madame Rochas. Launched in 1960, it represents the independent, modern woman through a composition based on captivating white flowers. Then followed L’Eau de Rochas in 1970, a new fresh Eau de Cologne that soon became iconic too. Then came Eau de Rochas Homme in 1993, then a new women’s fragrance, Tocade in 1994, and Rochas Man in 1999.