(from left-right) (Tek Chai – Truedan Shareholders / partners, Chris Yap – Truedan Shareholders / partners, Gerald Hee – Master of Truedan Indonesian Franchisees, Michelle Ziudith – Celebrities, Roan – Truedan Founders, Kova – Truedan Founders, Adam – Truedan Shareholders / partners)
Jakarta, November 29th 2019
Truedan, a well-known boba beverage brand from Taiwan, opened its first store in Indonesia. Truedan comes with at least 20 variations of boba drinks and chose Taman Anggrek Mall Jakarta to be the location of its first outlet. Not just drinks, Truedan also presents 6 variants of Korean-style sandwiches that are famous for its delicacy to be able to provide the best hangout experience to the visitors. The opening of this outlet has become very special because the first time for the boba beverage brand comes along with a food menu to be served. The event was attended by Kova and Roan – Truedan founders from Taiwan, Gerald Hee – Master Frenchisee Truedan Indonesia, and Michelle Zudith – Indonesian celebrities.
Truedan was born in 2010 at the iconic Shilin Night Market in Taipei with his own creation of brown sugar. Truedan did a full year of research into making quality boba. The making is no longer using conventional methods that only combine ready-made brown sugar syrup and boba. Truedan caramelizes self-produced brown sugar, converting it from refined granules into golden thick viscous liquid. Boba is then cooked in syrup, to produce a chewy and aromatic boba, pearlfection. To maintain freshness and texture, the buckwheat is cooked and replaced regularly every two hours.