To monitors various and make clipping of various content sources on daily basis through, like newspaper, internet, television and radio for news item then make it into one professionals standard report. These news, can be about specific event such as press conference, media gathering, or else depending to the client.
Media Monitoring also serve as media analysts. Rather than simply recording and submitting complete report, we also watch how the news plays out in the media and try to either predict the outcome of the news trend or steer the article in a positive direction.